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NHL Game Pucks Program
Mar 14, 2007
NHL Game Puck Program
This program was launched at the
2003 NHL All-Star Weekend when pucks used by the League's brightest
stars in the Topps/NHL YoungStars game, the Dodge/NHL SuperSkills
Competition and the 53rd NHL All-Star Game were gathered, authenticated
and made available as unique collectible sports memorabilia. The
program, designed in association with the National Hockey League, NHL
Enterprises, L.P. and A Piece of the Play, Inc. (APOP) of White Plains,
NY, was later extended to the 2004 regular season and playoffs.
The launch created an exciting new dimension in NHL collectibles.
Through the NHL® GamePucks™ Program, fans and collectors were, for the
first time, able to acquire the ultimate memento of NHL play -
authenticated, game-used pucks, including pucks that are actually
scored as goals (NHL GoalPucks). All NHL GamePucks and NHL GoalPucks
offered through the Program were subjected to a multi-step
authentication process that incorporated a covert security feature
provided by DNA Technologies. Each puck sold through the Program was
accompanied by a Certificate of Authenticity from APOP, verifiable as
authentic by DNAT through its hand-held scanners, and trackable by
owners through an online registry maintained by DNA Technologies.
The multi-level authentication process used to verify the authenticity
of each puck helped us to preserve the integrity of the NHL brand and
generate new revenues (one puck from the Stanley Cup Finals in 2004
sold for $3,200 US at auction). Each puck was a unique item, part of a
limited edition, and was forever connected to a specific moment in NHL
history through the database registry. The pucks were made available
exclusively through the NHL's official online store located at
shop.nhl.com and the NHL's official auction site located at
auctions.nhl.com (powered by edeal Services Corp.).